Why Choosing the Right SGO Partner Matters

A message to families, schools, and communities navigating the Education Freedom Tax Credit 

When families think about education, they aren’t thinking about systems, platforms, or processes. 

They’re thinking about their children. 

They’re thinking about the late nights spent helping with homework, the uncertainty of whether their child’s school will still be there next year, and the hope that one more opportunity might make a difference. They’re thinking about trust and who they can turn to when the path forward feels overwhelming. 

That’s why, as the Education Freedom Tax Credit takes shape, who you choose to partner with matters just as much as the opportunity itself.

Education Is Personal.  

At Step Up and Step Up, Step Further, we believe scholarships are not transactions. They are commitments. 

Commitments to families who are doing everything they can to support their children. Commitments to schools that open their doors every day with care and purpose. Commitments to students who deserve to be seen, supported, and believed in. 

Families deserve to be treated with dignity and care. At Step Up, Step Further, that belief shapes every decision we make and every system we build. 

Step Further: A Different Approach To Scholarships 

There are organizations that approach scholarships as volume. As throughput. As something to scale quickly, efficiently, and impersonally. 

That is not who we are. 

Families are not case numbers. Parents and guardians are not line items. Students are not outputs. 

At Step Up, we go beyond eligibility and compliance. We walk alongside families, answering questions, explaining options in plain language, and providing real support when it is needed most. Our teams are made up of people who understand that trust is earned one interaction at a time, and that clarity and compassion matter just as much as accuracy. 

Because when a family reaches out for help, they are often doing so at a moment of vulnerability. They deserve more than a transaction. They deserve a partner.

Schools Need More Than Infrastructure. They Need Stewardship. 

Schools, public, private, and charter, are pillars of their communities. They serve students with diverse needs, limited resources, and unwavering commitment. 

When schools choose Step Up, Step Further as a partner, they are choosing more than technology or administration. They are choosing an organization that understands the responsibility to steward donor trust, protect school stability, and keep students at the center of every decision. 

Step Forward operates with a long‑term mindset because sustainability matters. This is not about short‑term gains or quick wins. It’s about building systems that schools and families can rely on, not just today, but for years to come. 

Mission Is Not a Slogan. It’s Daily Practice. 

Being a nonprofit means we are accountable to something bigger than growth metrics. 

It means every dollar is treated with care. Every family is treated with respect. Every decision is filtered through the question: Does this help students thrive? 

Our mission guides how we design our systems, how we communicate with families, how we support schools, and how we prepare for the future of the Education Freedom Tax Credit. We are building something meant to last, because families and students deserve nothing less. 
 

Choosing The Right Partner Matters. 

As families, schools, and communities consider the Education Freedom Tax Credit, we encourage one simple question: 

Who will treat this responsibility with the care it deserves? 

At Step Up For Students, and Step Up, Step Further, we believe that educational opportunity is sacred work. It requires heart, humility, and a deep respect for the people we serve. 

Families deserve a partner that leads with compassion, operates with integrity, and stays grounded in the belief that education changes lives, one student, one family, one school at a time. 

Because this isn’t about moving money. 

It’s about moving lives forward.

Step Up For Students founder and chairman speaks on education choice at Florida TaxWatch policy forum


At Florida TaxWatch’s policy forum, Step Up For Students Founder and Chairman John Kirtley shared how the new federal Education Freedom Tax Credit will help expand opportunity for K-12 low income district school students. “The income levels that the federal law allows are, in my opinion, pretty generous,” Kirtley said. “They’re 300% of the area’s median income, which in Florida will be anywhere up to probably $250,000. However, a scholarship organization can set its own income limits.”

The new tax credit will continue to allow Step Up, Step Further, sister organization of Step Up For Students, to focus on serving the lowest-income students in Florida.

Kirtley went on to illustrate how Florida school districts have seen a dramatic increase in graduation rates since 1981, when the graduation rate hovered under 50%. He noted that a statewide push for greater accountability in schools and grading them has resulted in a graduation rate of over 90%.

“That’s an incredible improvement, and we should all be very proud of that. A great example of how the districts have responded is very close to home for me. My high school, Fort Lauderdale High School, when schools were first graded back in 1999, my high school was an ‘F.’ And it was an ‘F’ for several years,” Kirtley said.

Read the full article at Florida Politics > https://floridapolitics.com/archives/791109-john-kirtley-makes-case-for-choice-encouraging-use-of-education-savings-accounts/

Opportunity shouldn’t depend on an address

By Lauren May, Vice President, Step Up, Step Further

In a state as diverse and dynamic as Florida, opportunity should never depend on an address. Where a child grows up should not determine how far they can go. And yet, for too many Florida students, it still does.

This isn’t just an education issue; it’s a workforce issue. Florida’s economy depends on a steady pipeline of skilled, creative, and adaptable workers. If today’s students don’t have access to the learning opportunities that build those skills, tomorrow’s businesses will feel the consequences.

Across our state, an address can quietly shape access to music lessons or tutoring, to technology or specialized support, to the kinds of learning experiences that spark curiosity and build confidence. Florida has no shortage of talent. What we lack is equal access to the tools that help that talent grow.

That gap is why the Step Up, Step Further Scholarship Fund exists.

The scholarship is designed to expand educational opportunity for students across Florida, regardless of where they live or the challenges their families face. It supports students in public and private schools, with a strong focus on helping public school students access additional resources that schools alone often cannot provide. For many families, it means opening doors that were previously closed, not because of a lack of ability, but because of cost.

I think about students like Maria.

Maria loves music. She listens closely when the school band practices, imagining herself on stage, flute in hand. But instruments, lessons, and practice time come with a price tag her family can’t manage after covering rent, groceries, and gas. Research shows that students who participate in music education develop stronger academic skills, greater discipline, and the perseverance employers consistently say they value. With access to scholarship support, Maria could explore that passion and build skills that translate far beyond the stage.

Then there’s Joey.

Joey is bright and curious, but math has never come easily. In a crowded classroom, it’s hard to get the one-on-one support he needs to build confidence and keep up. Research summarized by the Afterschool Alliance shows that high-quality after-school tutoring, especially in math, leads to stronger academic performance while boosting confidence and engagement. That kind of support doesn’t just help Joey pass his next test; it helps prepare him for a future where problem-solving and quantitative skills are essential across nearly every industry.

And then there’s Madison.

Madison dreams in color and code, of animating stories, building video games, and turning imagination into something interactive and alive. Access to high-quality afterschool STEM programs helps students develop the technical and creative skills that are increasingly driving Florida’s fastest-growing sectors, from technology and entertainment to engineering and advanced manufacturing. Yet cost and access keep too many students on the sidelines. With scholarship support, Madison could start building those skills now and begin preparing for jobs that Florida’s economy is counting on.

These students are not exceptions. They are everywhere in Florida.

They live in urban neighborhoods and rural towns. They attend public schools where teachers work tirelessly, even as resources are stretched thin. Their families are doing everything they can, and still, gaps remain. The Step Up, Step Further Scholarship Fund exists to help fill those gaps in practical, student-centered ways.

This scholarship is not about replacing public education. It is about strengthening it and strengthening Florida’s workforce in the process. It recognizes that learning doesn’t end when the school bell rings, and that students succeed when their individual needs are met, whether through tutoring, technology, educational tools, or enrichment opportunities that build real-world skills.

For Florida’s business community, the message is simple: workforce readiness starts early. Students who gain confidence through after-school enrichment, discipline through music, or technical skills through STEM learning are far more likely to become the engaged, capable workforce our state needs.

At its core, Step Up, Step Further is about dignity.

It tells families, We see you.
It tells students, Your dreams matter.
And it affirms a reality Florida’s economy depends on: opportunity should not be limited to those who can afford it.

When we invest in Florida’s students, we invest in Florida’s future workforce, communities, and competitiveness. That is the ripple effect of opportunity.

And it is something worth stepping up for.
Together.

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