Florida Chamber and Step Further Form a Strategic Partnership

Florida Chamber of Commerce Aims to Raise Over $250 Million for Public Schools Through Partnership with Step Further Scholarship Fund to Promote America’s New Education Freedom Tax Credit


The Florida Chamber of Commerce is partnering with the Step Further Scholarship Fund to promote the new Education Freedom Tax Credit, a new federal initiative that will allow taxpayers to redirect a portion of their federal tax liability to fund scholarships for low-income students in Florida public schools.

More than 711,000 Florida children live in poverty, making expanded educational opportunity essential to strengthening Florida's future workforce and economic prosperity. Accessing quality education for families stuck in generational poverty is one of the Florida Prosperity Initiatives “ten root causes” of poverty that must be overcome and this new opportunity unlocks huge potential for families.

“The Florida Chamber Foundation’s Prosperity Initiative believes that in order to break cycles of generational poverty, we must expand pathways to opportunity for every child, regardless of their ZIP code,” said Mark Wilson, president and CEO of the Florida Chamber of Commerce. “The brand-new Education Freedom Tax Credit can help connect students to learning environments and resources in Florida’s public schools that support long-term success.”

The partnership was highlighted during the Florida Chamber Foundation’s 2026 Learners to Earners Workforce Solution Summit on June 23 in Tampa, which brought together business, education, nonprofit, and government leaders to discuss workforce development and talent pipeline challenges facing Florida.

Presenters included U.S. Rep. Byron Donalds from Florida’s 19th Congressional District and Republican gubernatorial candidate; Stasi Kamoutsas, Commissioner of Education for the State of Florida; and Henry Mack, Assistant U.S. Secretary of Labor.

Executives from AdventHealth, Arthrex, Coca-Cola, PNC Bank, and other leading Florida employers shared their perspectives on these workforce development issues. Additionally, nonprofit leaders served as session panelists, including leaders from Collaboratory, Florida Gulf Coast University, the Florida Philanthropic Network, the Florida Virtual School, and Tampa General Hospital.

“The new federal scholarship aligns perfectly with the mission of the Chamber’s Prosperity Initiative and talent goals,” said John Kirtley, founder and chairman of Step Up For Students. “We are honored to be a sponsor of the summit and grateful for this partnership.”

“The Florida Chamber's statewide network helps connect Florida employers with opportunities to invest in students and strengthen our future workforce,” said Rachel Jones, Senior Director of Fundraising, Step Further Scholarship Fund.

The Education Freedom Tax Credit Explained
Beginning Jan. 1, 2027, individual taxpayers may receive a dollar-for-dollar federal tax credit of up to $1,700 for contributions to eligible Scholarship Granting Organizations, including the Step Further Scholarship Fund. Incredibly, rather than increasing their overall tax burden, participants can redirect a portion of their federal tax liability to support scholarships for low-income public school students in Florida.
Through this initiative, Step Further Scholarship Fund will award scholarships that help students access educational resources and services such as tutoring, technology, therapy, after-school programs, and other learning supports.

An Opportunity for Florida Employers
While there is no cost to Florida employers, they can support the initiative through payroll-giving programs that make participation simple for employees while expanding scholarship opportunities in local communities.
Step Further Scholarship Fund works directly with employers to implement payroll deduction programs, provide technical support and supply employee communications resources, minimizing administrative burden while maximizing participation.

Navigating New Horizons Conference 2026

Preparing Schools for the Education Freedom Tax Credit 

A new era of educational opportunities is on the horizon. 

With the Education Freedom Tax Credit (EFTC) set to launch in 2027, schools and organizations across the country are preparing for one of the most significant developments in scholarship funding in recent history. At this year's Navigating New Horizons, Facing the Future Together Conference, Step Up, Step Further was proud to help lead that conversation, equipping school leaders and partners with the insights, infrastructure, and strategies needed to prepare for what's ahead. 

During our Education Freedom Tax Credit sessions, we explored what this landmark legislation means for the future of educational opportunity and how educational leaders can position themselves to maximize its impact on the students they serve. 

Preparing for the Education Freedom Tax Credit 

The Education Freedom Tax Credit represents a transformative new opportunity to expand educational choice through student scholarships. 

Beginning in 2027, eligible taxpayers will be able to donate to approved Scholarship Granting Organizations (SGOs) and receive a dollar-for-dollar federal tax credit, creating a powerful new mechanism to increase scholarship opportunities for students. 

As excitement around the initiative continues to grow, so do the questions. How will it work? What does implementation look like? How can organizations prepare? And what role will Scholarship Granting Organizations play in making this opportunity accessible to students? 

These were some of the key conversations taking place throughout Navigating New Horizons and our Education Freedom Tax Credit sessions.

Partnership Will Be Key 

As schools and organizations explore the opportunities created by the Education Freedom Tax Credit, one thing is becoming increasingly clear: participation depends on partnering with an approved, experienced Scholarship Granting Organization (SGO), like Step Up, Step Further. 

Powered by Florida's most trusted scholarship partner, Step Up, Step Further provides a turnkey solution designed to help schools and organizations maximize the impact of the Education Freedom Tax Credit and expand educational opportunity for more students. 

From scholarship administration and compliance to donor engagement, fundraising strategy, marketing resources, and ongoing support, our proven infrastructure removes complexity, and it allows our partners to focus on what matters most: creating life-changing opportunities for students. 

With more than 25 years of scholarship expertise and a trusted, scalable platform, we're ready to help organizations confidently prepare for the next era of scholarship funding. 

Built on Proven Experience 

Preparing for the Education Freedom Tax Credit isn't just about understanding new legislation; it's about partnering with an organization with the experience and infrastructure to help bring its promise to life. 

Step Up, Step Further brings decades of scholarship expertise, proven technology, and established operational excellence to every partnership. 

Our mission is simple: to make it easier for organizations to expand educational opportunities and connect more students with powerful educational options. 

As the Education Freedom Tax Credit launches in 2027, we're committed to helping our partners navigate this new landscape with confidence, clarity, and the support they need to make a lasting impact. 

Join the Conversation 

The Education Freedom Tax Credit has the potential to reshape the future of scholarship funding and expand educational opportunities for students across the country. 

If your school or organization is exploring what this initiative means and looking for an approved Scholarship Granting Organization (SGO) with the experience, infrastructure, and expertise to help you prepare, Step Up, Step Further is ready to partner with you. 

Together, we can help create more opportunities for students and shape the next chapter of educational choice. 

Learn more at StepUpStepFurther.org or connect with our team to start the conversation. 

5 Things Parents & Guardians Need to Know About the 2027 Education Freedom Tax Credit

Every parent or guardian wants the same thing: an education that helps their child grow, thrive, and feel confident about the future. Starting in 2027, a new opportunity, the Step Up, Step Further Scholarship Fund, will help make that possible for even more Florida families.

If you are just hearing about Step Up, Step Further, here are five important things to know and how to stay connected as the program takes shape.


1.) What Can the Step Up, Step Further Scholarship Be Used For?

The Step Up, Step Further Scholarship is designed to support real-world educational needs, not a one-size-fits-all approach. Based on current program guidance, scholarship funds may be used for a variety of approved educational expenses, including:
• Tuition
• Tutoring and academic support
• Transportation
• Technology and educational tools
• Other eligible educational services that help support your child’s learning

This flexibility means families can use the scholarship in the ways that best support their child, whether that’s extra help in a tough subject, access to technology, or services that enhance their learning experience.

More details explaining what is covered under the definition of eligible education expense is pending final program rules from the US Treasury.


2.) Who Is the Scholarship For?

The Step Up, Step Further Scholarship Fund is intended for Florida students in grades K–12, including students who are eligible to be enrolled in
• Public schools
• Private schools

The goal is simple: help families access additional educational resources, regardless of where their children are currently enrolled.


3.) Where Do the Scholarship Funds Come From?

The Step Up, Step Further Scholarship Fund is made possible through voluntary donations from individual taxpayers who choose to allocate a portion of their federal taxes to support student scholarships.

Beginning in 2027, individuals can receive a dollar-for-dollar federal tax credit (up to $1,700), helping turn tax dollars into direct educational support for students across Florida.

For families, this means the Step Further scholarships are funded by people who believe in expanding educational opportunities for students.


4.) How Can Parents & Guardians Stay Connected?

The program officially launches in 2027, and details will continue to be shared as they are finalized. The best way to stay informed is to stay connected.
Parents and guardians can:

• Follow Step Up, Step Further on social media, including Facebook and Instagram, for updates
• Sign up for updates by filling out the form on the Parents & Guardians page
• Watch for announcements about application timelines, eligibility updates, and helpful tools


5.) Who Qualifies For a Scholarship Under the Federal Program? (And how to check)

Beginning in 2027, families earning up to 300% of their county’s median income may qualify.

To make this easy, families can use the AMI Lookup Tool to check potential eligibility by selecting their Florida county. This tool provides a straightforward way to determine if your student may qualify.


Looking Ahead

The Step Up, Step Further Scholarship Fund is being built with K-12 students at the center, focused on dignity, clarity, and access. While applications are not open yet, learning more now will help you feel prepared when the program begins in 2027.

Why Choosing the Right SGO Partner Matters

A message to families, schools, and communities navigating the Education Freedom Tax Credit 

When families think about education, they aren’t thinking about systems, platforms, or processes. 

They’re thinking about their children. 

They’re thinking about the late nights spent helping with homework, the uncertainty of whether their child’s school will still be there next year, and the hope that one more opportunity might make a difference. They’re thinking about trust and who they can turn to when the path forward feels overwhelming. 

That’s why, as the Education Freedom Tax Credit takes shape, who you choose to partner with matters just as much as the opportunity itself.

Education Is Personal.  

At Step Up and Step Up, Step Further, we believe scholarships are not transactions. They are commitments. 

Commitments to families who are doing everything they can to support their children. Commitments to schools that open their doors every day with care and purpose. Commitments to students who deserve to be seen, supported, and believed in. 

Families deserve to be treated with dignity and care. At Step Up, Step Further, that belief shapes every decision we make and every system we build. 

Step Further: A Different Approach To Scholarships 

There are organizations that approach scholarships as volume. As throughput. As something to scale quickly, efficiently, and impersonally. 

That is not who we are. 

Families are not case numbers. Parents and guardians are not line items. Students are not outputs. 

At Step Up, we go beyond eligibility and compliance. We walk alongside families, answering questions, explaining options in plain language, and providing real support when it is needed most. Our teams are made up of people who understand that trust is earned one interaction at a time, and that clarity and compassion matter just as much as accuracy. 

Because when a family reaches out for help, they are often doing so at a moment of vulnerability. They deserve more than a transaction. They deserve a partner.

Schools Need More Than Infrastructure. They Need Stewardship. 

Schools, public, private, and charter, are pillars of their communities. They serve students with diverse needs, limited resources, and unwavering commitment. 

When schools choose Step Up, Step Further as a partner, they are choosing more than technology or administration. They are choosing an organization that understands the responsibility to steward donor trust, protect school stability, and keep students at the center of every decision. 

Step Forward operates with a long‑term mindset because sustainability matters. This is not about short‑term gains or quick wins. It’s about building systems that schools and families can rely on, not just today, but for years to come. 

Mission Is Not a Slogan. It’s Daily Practice. 

Being a nonprofit means we are accountable to something bigger than growth metrics. 

It means every dollar is treated with care. Every family is treated with respect. Every decision is filtered through the question: Does this help students thrive? 

Our mission guides how we design our systems, how we communicate with families, how we support schools, and how we prepare for the future of the Education Freedom Tax Credit. We are building something meant to last, because families and students deserve nothing less. 
 

Choosing The Right Partner Matters. 

As families, schools, and communities consider the Education Freedom Tax Credit, we encourage one simple question: 

Who will treat this responsibility with the care it deserves? 

At Step Up For Students, and Step Up, Step Further, we believe that educational opportunity is sacred work. It requires heart, humility, and a deep respect for the people we serve. 

Families deserve a partner that leads with compassion, operates with integrity, and stays grounded in the belief that education changes lives, one student, one family, one school at a time. 

Because this isn’t about moving money. 

It’s about moving lives forward.

Step Up For Students founder and chairman speaks on education choice at Florida TaxWatch policy forum


At Florida TaxWatch’s policy forum, Step Up For Students Founder and Chairman John Kirtley shared how the new federal Education Freedom Tax Credit will help expand opportunity for K-12 low income district school students. “The income levels that the federal law allows are, in my opinion, pretty generous,” Kirtley said. “They’re 300% of the area’s median income, which in Florida will be anywhere up to probably $250,000. However, a scholarship organization can set its own income limits.”

The new tax credit will continue to allow Step Up, Step Further, sister organization of Step Up For Students, to focus on serving the lowest-income students in Florida.

Kirtley went on to illustrate how Florida school districts have seen a dramatic increase in graduation rates since 1981, when the graduation rate hovered under 50%. He noted that a statewide push for greater accountability in schools and grading them has resulted in a graduation rate of over 90%.

“That’s an incredible improvement, and we should all be very proud of that. A great example of how the districts have responded is very close to home for me. My high school, Fort Lauderdale High School, when schools were first graded back in 1999, my high school was an ‘F.’ And it was an ‘F’ for several years,” Kirtley said.

Read the full article at Florida Politics > https://floridapolitics.com/archives/791109-john-kirtley-makes-case-for-choice-encouraging-use-of-education-savings-accounts/

Opportunity shouldn’t depend on an address

By Lauren May, Vice President, Step Up, Step Further

In a state as diverse and dynamic as Florida, opportunity should never depend on an address. Where a child grows up should not determine how far they can go. And yet, for too many Florida students, it still does.

This isn’t just an education issue; it’s a workforce issue. Florida’s economy depends on a steady pipeline of skilled, creative, and adaptable workers. If today’s students don’t have access to the learning opportunities that build those skills, tomorrow’s businesses will feel the consequences.

Across our state, an address can quietly shape access to music lessons or tutoring, to technology or specialized support, to the kinds of learning experiences that spark curiosity and build confidence. Florida has no shortage of talent. What we lack is equal access to the tools that help that talent grow.

That gap is why the Step Up, Step Further Scholarship Fund exists.

The scholarship is designed to expand educational opportunity for students across Florida, regardless of where they live or the challenges their families face. It supports students in public and private schools, with a strong focus on helping public school students access additional resources that schools alone often cannot provide. For many families, it means opening doors that were previously closed, not because of a lack of ability, but because of cost.

I think about students like Maria.

Maria loves music. She listens closely when the school band practices, imagining herself on stage, flute in hand. But instruments, lessons, and practice time come with a price tag her family can’t manage after covering rent, groceries, and gas. Research shows that students who participate in music education develop stronger academic skills, greater discipline, and the perseverance employers consistently say they value. With access to scholarship support, Maria could explore that passion and build skills that translate far beyond the stage.

Then there’s Joey.

Joey is bright and curious, but math has never come easily. In a crowded classroom, it’s hard to get the one-on-one support he needs to build confidence and keep up. Research summarized by the Afterschool Alliance shows that high-quality after-school tutoring, especially in math, leads to stronger academic performance while boosting confidence and engagement. That kind of support doesn’t just help Joey pass his next test; it helps prepare him for a future where problem-solving and quantitative skills are essential across nearly every industry.

And then there’s Madison.

Madison dreams in color and code, of animating stories, building video games, and turning imagination into something interactive and alive. Access to high-quality afterschool STEM programs helps students develop the technical and creative skills that are increasingly driving Florida’s fastest-growing sectors, from technology and entertainment to engineering and advanced manufacturing. Yet cost and access keep too many students on the sidelines. With scholarship support, Madison could start building those skills now and begin preparing for jobs that Florida’s economy is counting on.

These students are not exceptions. They are everywhere in Florida.

They live in urban neighborhoods and rural towns. They attend public schools where teachers work tirelessly, even as resources are stretched thin. Their families are doing everything they can, and still, gaps remain. The Step Up, Step Further Scholarship Fund exists to help fill those gaps in practical, student-centered ways.

This scholarship is not about replacing public education. It is about strengthening it and strengthening Florida’s workforce in the process. It recognizes that learning doesn’t end when the school bell rings, and that students succeed when their individual needs are met, whether through tutoring, technology, educational tools, or enrichment opportunities that build real-world skills.

For Florida’s business community, the message is simple: workforce readiness starts early. Students who gain confidence through after-school enrichment, discipline through music, or technical skills through STEM learning are far more likely to become the engaged, capable workforce our state needs.

At its core, Step Up, Step Further is about dignity.

It tells families, We see you.
It tells students, Your dreams matter.
And it affirms a reality Florida’s economy depends on: opportunity should not be limited to those who can afford it.

When we invest in Florida’s students, we invest in Florida’s future workforce, communities, and competitiveness. That is the ripple effect of opportunity.

And it is something worth stepping up for.
Together.

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